Department of Homeland Security\u00a0Secretary Janet Napolitano has unveiled DHS’ National Cybersecurity Awareness Campaign Challenge\u2014a new initiative that calls on cybersecurity experts and individuals across the country to develop innovative new ways to enhance public awareness about the importance of safeguarding America’s computer systems and cyber networks from attacks by terrorists and criminals.<\/p>\nAll Americans have an important role to play in securing our computer systems and cyber networks,” said Secretary Napolitano. “We are challenging our nation’s best and brightest to utilize their expertise and creativity to devise new ways to engage the public in the shared responsibility of safeguarding our cyber resources and information.”<\/p>\n
The Challenge invites cybersecurity experts and members of the public alike to submit creative ideas for improving the public’s cybersecurity awareness and cyber literacy. Proposals must be submitted by April 30.<\/span><\/p>\n
The Challenge<\/strong><\/p>\nThe National Cybersecurity Awareness Campaign Challenge Competition is designed to solicit ideas from industry and individuals alike on how best we can clearly and comprehensively discuss cybersecurity with the American public.<\/p>\n
Key areas that should be factored into the competition are the following:<\/strong><\/p>\n\n\n- Teamwork<\/li>\n
- Ability to quantify the distribution method<\/li>\n
- Ability to quantify the receipt of message<\/li>\n
- Solution may under no circumstance create spam<\/li>\n
- Use of Web 2.0 Technology<\/li>\n
- Feedback mechanism<\/li>\n
- List building<\/li>\n
- Privacy protection<\/li>\n
- Repeatability<\/li>\n
- Transparency<\/li>\n
- Message<\/li>\n<\/ul>\n<\/blockquote>\n
It should engage the Private Sector and Industry leaders to develop their own campaign strategy and metrics to track how to get a unified cyber security message out to the American public.<\/p>\n
Proposals should be submitted in Word format by April 30, 2010 and should include the following:<\/strong><\/p>\n1) Company name, Point of Contact and contact information
\n2) Outline of Campaign Strategy<\/p>\n